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253. The North Star of Legendary Customer Experience w/ Danielle Lipari-Mareth

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Manage episode 364686885 series 3253424
Content provided by BombBomb. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BombBomb or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
A home is one of the most significant, important purchases people make. But that doesn’t mean the process is easy. And unfortunately, it’s not always the most enjoyable. Building and buying a new home can be an extremely stressful experience. But it doesn’t have to be!


Today we speak with Danielle Lipari-Mareth, Vice President of Sales and Marketing at Lennar in Austin, Texas. Lennar’s mission is to pair the right home to every buyer and provide a top-of-the-line experience throughout the entire process. Danielle’s expertise and insight transcend real estate and translate across industries.


Listen in to learn:
  • How shifting to perspective to the buyer’s side of the customer journey makes better sales and marketing
  • How to make sure you’re treating your customer as an individual, not a sale
  • Why a healthy marriage between sales and marketing is essential for customer experience
  • What it means to make legendary customer experience your North Star
  • What the role of humans are in new home sales


More information about Danielle Lipari-Mareth and today’s topics:
  continue reading

272 episodes

Artwork
iconShare
 
Manage episode 364686885 series 3253424
Content provided by BombBomb. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BombBomb or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
A home is one of the most significant, important purchases people make. But that doesn’t mean the process is easy. And unfortunately, it’s not always the most enjoyable. Building and buying a new home can be an extremely stressful experience. But it doesn’t have to be!


Today we speak with Danielle Lipari-Mareth, Vice President of Sales and Marketing at Lennar in Austin, Texas. Lennar’s mission is to pair the right home to every buyer and provide a top-of-the-line experience throughout the entire process. Danielle’s expertise and insight transcend real estate and translate across industries.


Listen in to learn:
  • How shifting to perspective to the buyer’s side of the customer journey makes better sales and marketing
  • How to make sure you’re treating your customer as an individual, not a sale
  • Why a healthy marriage between sales and marketing is essential for customer experience
  • What it means to make legendary customer experience your North Star
  • What the role of humans are in new home sales


More information about Danielle Lipari-Mareth and today’s topics:
  continue reading

272 episodes

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