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Is Your Customer Feedback Used to Diagnose or Sell?
Manage episode 407942707 series 3193610
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Why don't companies take more time to truly understand customer needs? In short, because it's hard, it takes time, and sometimes, we don't want to hear what they have to say. Customer feedback isn't simply about capturing data from questionnaires, reporting the top three frustrations customers have, and then deciding which one is the least costly and painful to implement. It's also not rolling your eyes when you hear the same concerns over and over again.
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