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It's Not Enough To Launch a New Product. You Need To Consider the Bigger Picture.
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Innovation can change industries and systems, but real innovation causes a change in how people behave. Consider technologies like Slack, iPhones, or even the Cloud. For these large innovations and the organizations that adopt them, there is a dramatic shift in how time is spent, how communication happens, how team members relate to one another, and, significant changes in productivity.
We might believe this is because they are revolutionary, but it's actually because these new products weren't sold because of what they were, but what they impacted.
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