The True Cause of the Strategy-Execution Gap
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When the strategy doesn't deliver on anticipated expectations, the strategy-execution gap is the scapegoat. In fact, thousands of articles have been written on this phenomenon. For example, here's one of the top results from a quick Google search:
"What causes execution gaps? There are numerous potential causes of execution gaps, such as goals and timelines that are too ambitious, little to no clarity about the vision or goals, and even a lack of buy-in from key players. One of the biggest causes relates to your resources."
However, this actually isn't the problem. Yes, these components can influence the success or failure of a strategy, but they're not the cause of the strategy-execution gap.
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