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Joe Wheeler - Digital First, People Second?
Manage episode 382436149 series 3436445
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Today, we sit down with Joe Wheeler, the author of the insightful book “The Digital First Customer Experience.” We dive deep into the design strategies used by top brands like NIKE, Amazon, and Starbucks, and how these strategies have evolved to meet the demands of an increasingly digital marketplace.
Highlights:
Insights from “The Digital First Customer Experience”:
1. Discussion about the book and its revelations on customer experience strategies.
2. Joe Wheeler shares his inspiration for writing the book.
Strategies of Leading Brands
1. An exploration of the design strategies from globally recognized brands.
2. How NIKE, Amazon, and Starbucks have set the bar for customer experience.
The Evolution of Customer Experience
1. Reflecting on the transformation of customer engagement through digital innovation.
2. A look at the future of customer experience in the tech-driven world.
Joe Wheeler’s Expertise
1. Joe discusses his time in executive roles at Bank of America and The Forum Corporation.
2, Insights into the corporate world's approach to customer experience.
Don't miss the insights and experiences shared by Joe that could redefine how you think about customer engagement in the digital era. Enjoy the conversation and walk away with actionable strategies for your business.
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