Personal Branding in Cyber

The Cyber Queens Podcast

**DISCLAIMER: All of our opinions are our own. They do not represent, nor are they affiliated with the interests and beliefs of the companies we work for. **

In this episode, The Cyber Queens share the benefits of creating a personal brand and why it is important. What is a personal brand? A personal brand is the building blocks that will lead to success for your future! There are so many reasons to create one but always remember that a personal brand is how others perceive you. You will hear some tips on how to build your own personal brand along with our experiences with creating ours. Take the first step towards shifting from not what or who you know to what people know about you!

After listening to this episode, we would love to hear your feedback & if you think we should do a part two on personal branding! Otherwise, we guess we won't....

Key Topics:

• What is a personal brand?
• What do you want others to say about you when you aren’t in the room?
• Why is it important to have a personal brand?
• Shift from not what or who you know to what people know about you!
• Advice on building one from the beginning.
• Tips to build a personal brand!
• Brand as a woman versus cyber pro

Links & Mentions:

• What is a personal brand? - Forbes
• 8 Tips To Build a Personal Brand - Maril Vernon (resident branding expert and former Brand and Social Media Manager for Caesars Entertainment before her cyber life)
• Alissa Valentina Knight - Former hacker and current infosec film director

Get in Touch:

• Maril Vernon - @SheWhoHacks
• Erika Eakins - @ErikaEakins
• Nathalie Baker - @TheSOCQueen
• Queens Insta- @thecyberqueens
• Queens Twitter - @TheCyberQueens
• Queens TikTok – @thecyberqueens
• Queens LinkedIn

Calls to Action:

• Subscribe to our newsletter for exclusive insight and new episodes!
• Leave The Cyber Queens feedback!! We respond to any & all feedback!

Get in Touch:

• Maril Vernon LinkedIn
• Stacey Champagne LinkedIn
• Queens Twitter - @TheCyberQueens
• Queens LinkedIn

Calls to Action:

• Subscribe to our newsletter for exclusive insight and new episodes!
• If you love us- share us!

Chapters

1. Introductions (00:00:00)

2. How the Queens were exposed to a Personal Brand (00:01:17)

3. What is a personal brand? Why do you need one? (00:03:24)

4. Personal vs. Professional brand (00:05:00)

5. Personal brands can evolve over time (00:08:37)

6. Caution leaning in to the diversity hire brand (00:13:00)

7. Alissa Knight Evolving a Professional Brand (00:15:19)

8. Branding from the ground up (00:16:45)

9. How brands should set you apart (00:16:54)

10. Tips to build a personal brand (00:20:25)

11. Use your network (00:24:11)

12. Final Thoughts (00:29:52)

13. Should the Queens do a part two on personal branding?? (00:33:48)