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Nathaniel Howe Studios' Simple Yet Complex Rebrand of PBS

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Manage episode 254004624 series 1458929
Content provided by The Daily Brief Podcast | Promax. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Daily Brief Podcast | Promax or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
There’s a lot more that goes into a rebrand than just redesigning the logo. In fact, that’s just the starting point.
That’s the topic of conversation between Nathaniel Howe, founder and creative director at Nathaniel Howe Studios, and Promax Editorial Director Paige Albiniak (and occasionally her dog, sorry about that) in this episode.
Howe discusses how he’s much more than a designer, he’s an ambassador, a diplomat, a salesman and a counselor as he worked with PBS and its 350 member stations on implementing a broad brand refresh ahead of the public broadcaster’s 50th anniversary.
  continue reading

102 episodes

Artwork
iconShare
 
Manage episode 254004624 series 1458929
Content provided by The Daily Brief Podcast | Promax. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Daily Brief Podcast | Promax or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
There’s a lot more that goes into a rebrand than just redesigning the logo. In fact, that’s just the starting point.
That’s the topic of conversation between Nathaniel Howe, founder and creative director at Nathaniel Howe Studios, and Promax Editorial Director Paige Albiniak (and occasionally her dog, sorry about that) in this episode.
Howe discusses how he’s much more than a designer, he’s an ambassador, a diplomat, a salesman and a counselor as he worked with PBS and its 350 member stations on implementing a broad brand refresh ahead of the public broadcaster’s 50th anniversary.
  continue reading

102 episodes

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