362. Disciplined Entrepreneurship: Startup Tactics with Paul Cheek

The Daily Helping

Paul Cheek was MIT’s first Hacker in Residence. No, he didn’t sit in a basement and try to steal nuclear codes or anything like that. He used his software developer skills to help entrepreneurs create what they needed for their businesses. Over the years, Paul worked with more and more entrepreneurs, not only helping them hack their technical problems, but overcome their business ones as well.

Based on this experience, Paul has written a new book called “Disciplined Entrepreneurship: Startup Tactics.” In it, he gives 15 tactics across four foundations: goal setting, marketing testing, product development, and resource acquisition. The mission of the book is to help entrepreneurs take action to turn their business plans into businesses.

Paul joins us in today’s episode to share highlights from his book and encouragement for anyone considering the path entrepreneurship. Listening to this episode might just be your first step.

The Biggest Helping: Today’s Most Important Takeaway

Entrepreneurship is for everybody. It doesn't matter whether you're going to start a company. We need more entrepreneurs in this world and we need more entrepreneurial leaders in this world, regardless of whether you're gonna be a startup founder, you're gonna go join a company, you work in a larger organization today, you lead a team within a larger organization today. There are things about the entrepreneurial process that you will find useful, that you will be able to deploy with your team, with your business. And I would encourage you to do the hardest part. The hardest part of entrepreneurship is just getting started. Take the opportunity right here, right now today to go and take that first step.

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Thank you for joining us on The Daily Helping with Dr. Shuster. Subscribe to the show on Apple Podcasts, Spotify, or Google Podcasts to download more food for the brain, knowledge from the experts, and tools to win at life.

Resources:

• Read “Disciplined Entrepreneurship: Startup Tactics”
• Learn more at PaulCheek.com
• Check out Oceanworks.co
• Connect with Paul on LinkedIn

Produced by NOVA Media