Ep. 61: Beverages Driving Dairy Demand

The Dairy Download

Delicious, festive, and popular – beverages like eggnog, cream, and coffee drinks see the spotlight during different seasons throughout the year. On a new The Dairy Download, two guests with an eye on the market for beverages share what beverage trends mean for dairy demand.
How does demand for dairy products shift around the holidays? Dawn Burns, marketing manager of category growth with Organic Valley, shares the ups and downs of dairy demand around the holiday season and highlights all the fun ways consumers can enjoy seasonal dairy beverages like eggnog!
Next, we hear from Doug Young, one of the founding members of the dairy cooperative Cayuga Milk Ingredients and the co-founder and owner of Spruce Cowffee and Spruce Haven Farm. Doug discusses how he sees coffee as an ideal complimentary beverage to dairy, and what the power of combining these products can mean for overall dairy demand.
The episode is sponsored by Infor.
"Infor provides dairy-specific cloud software that addresses catch weight, formula management, regulatory compliance, and delivery forecasting with full supply chain traceability. Find out how at infor.com/dairy"
If your company is interested in sponsoring a block of episodes of The Dairy Download, contact IDFA’s Melissa Lembke at [e-mail].
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If your company is interested in sponsoring a block of episodes of The Dairy Download, contact IDFA’s Lindsay Gold at [e-mail].
Like the show?
Rate The Dairy Download on Apple Podcasts!