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Ep. 73: Digital Transformation in Dairy Retail

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Content provided by IDFA. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by IDFA or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

With advancements in technology and innovations in digital retail and marketing, it is becoming easier and easier for consumers to find the products they need online. As online retail becomes more prevalent, what does that mean for dairy? What levels of growth are we seeing in online grocery shopping? How does the digital shelf impact brick and mortal retail?
Join us for this week’s episode of The Dairy Download to get insight into the online food retail world from two experts who have a pulse on changing consumer behaviors and expectations, innovations in technology and marketing strategies, and what opportunities the digital shelf can create for the dairy market.
Andy Beilke, senior development manager with General Mills, and Steve Markenson, vice president of research and insights with FMI – The Food Industry Association, talk to us about the ins and outs of the digital shelf, the rise of online shopping, and what’s on the horizon for online retail and marketing of dairy products.

If your company is interested in sponsoring a block of episodes of The Dairy Download, contact IDFA’s Lindsay Gold at lgold@idfa.org.
Like the show?
Rate The Dairy Download on Apple Podcasts!

  continue reading

30 episodes

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iconShare
 
Manage episode 419928085 series 2793254
Content provided by IDFA. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by IDFA or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

With advancements in technology and innovations in digital retail and marketing, it is becoming easier and easier for consumers to find the products they need online. As online retail becomes more prevalent, what does that mean for dairy? What levels of growth are we seeing in online grocery shopping? How does the digital shelf impact brick and mortal retail?
Join us for this week’s episode of The Dairy Download to get insight into the online food retail world from two experts who have a pulse on changing consumer behaviors and expectations, innovations in technology and marketing strategies, and what opportunities the digital shelf can create for the dairy market.
Andy Beilke, senior development manager with General Mills, and Steve Markenson, vice president of research and insights with FMI – The Food Industry Association, talk to us about the ins and outs of the digital shelf, the rise of online shopping, and what’s on the horizon for online retail and marketing of dairy products.

If your company is interested in sponsoring a block of episodes of The Dairy Download, contact IDFA’s Lindsay Gold at lgold@idfa.org.
Like the show?
Rate The Dairy Download on Apple Podcasts!

  continue reading

30 episodes

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