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E76: "In conversation with Tim Willoughby", Managing Director, Exhibitions at Mark Allen #eventprofs
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This week I spoke with Tim Willoughby, Managing Director, Exhibitions at Mark Allen, a family-owned media company which specialises in professional content and services for global audiences. The conversation includes:
The conversation includes;
- Tim's background in the media and events industry
- Introduction to Mark Allen
- Growth through acquisitions
- Effective ways to monetise & serve communities
- What makes a good event? and has this changed over the years?
- What are the most effective ways to mobilise audiences to attend events?
- Sustainability in the events industry
- What makes a good leader?
- Talent: how can the industry attract candidates from other industries
- Predictions for 2023 and beyond
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