It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Bonus EP: Crafting Brand Experiences for All Five Senses w/ Isabelle Poirier (Izzy)
Manage episode 379514384 series 3357433
Content provided by formerly known as Brand Identity Design and Formerly known as Brand Identity Design. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by formerly known as Brand Identity Design and Formerly known as Brand Identity Design or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Thank you for joining us for an enchanting episode as we explore the realm of immersive branding with Isabelle Poirier, Brand Designer and Certified Brand Architect based in Ottawa, Canada. In this 6-part mini-series, we lay the foundation by exploring the essence of multisensory branding and why it matters in today's competitive landscape. Isabelle shares her insights and expertise on the impact of multisensory branding, transcending the visual to craft unforgettable brand experiences. Discover how sound, touch, taste, smell, and sight converge to forge indelible, emotionally resonant connections between consumers and brands. Save the date!
Guest's Bio: Isabelle (Izzy) is an Ottawa-based design entrepreneur and Certified Brand Architect. With a Bachelor’s degree in Fine Art and over a decade of experience, she is renowned for her artistic approach to design and brand strategy. As the founder of IP Design Studio, Izzy crafts immersive brand experiences that captivate audiences. In leading the Ottawa Design Club, she fosters collaboration among local and global creatives by hosting inspiring events and curating limited-edition, multi-sensorial zine publications. Izzy’s frequent presence on Adobe Live inspires a global audience, where she shares her creative projects and pushes the boundaries of design. Her unwavering passion for elevating the creative landscape leaves a lasting impact on the global design community.
Guest Website- https://www.ip-design.ca/
***Whether you're a business owner, marketer, or simply curious about the sensory magic behind some of your favorite brands, this 6-part mini-series episodes is a must-listen. Tune in to explore the art and science of crafting brand experiences that truly leave a lasting impression. RSVP today and hit that Notification 🔔 to stay informed***
Special Thanks to Today's Speakers & Supporters: Phyllis, Arcui & Heather
Host Details:
Say Hello to Jaison (Brand Identity Designer & Podcaster) @ https://iamjdesigns.co/ or Email me @ iamjdesignsco@gmail.com
Ready to Elevate Your Podcast Brand with Jaison's Podcast Visual Identity Packages, inquire now @ https://iamjdesigns.co/podbrand
#linkedinaudioevent #entrepreneurship #podcast #sensorybranding #brandexperience #multisensorybranding #sensorydesign #fivesenses #sound #touch #taste #smell #visual #marketingstrategy #brandstrategy #emotionalconnection #sensoryexperience #brandinginsights #thebrandingnotebook #brandingminiseries #iamjdesigns #spotifytop30 #brandidentitydesignpodcast #awardwinningpodcast #anchorspotlightawardwinner
© 2022-2023 IamJ Designs Co. All rights reserved.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/thedarksideofentrepreneur/message139 episodes
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Manage episode 379514384 series 3357433
Content provided by formerly known as Brand Identity Design and Formerly known as Brand Identity Design. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by formerly known as Brand Identity Design and Formerly known as Brand Identity Design or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Thank you for joining us for an enchanting episode as we explore the realm of immersive branding with Isabelle Poirier, Brand Designer and Certified Brand Architect based in Ottawa, Canada. In this 6-part mini-series, we lay the foundation by exploring the essence of multisensory branding and why it matters in today's competitive landscape. Isabelle shares her insights and expertise on the impact of multisensory branding, transcending the visual to craft unforgettable brand experiences. Discover how sound, touch, taste, smell, and sight converge to forge indelible, emotionally resonant connections between consumers and brands. Save the date!
Guest's Bio: Isabelle (Izzy) is an Ottawa-based design entrepreneur and Certified Brand Architect. With a Bachelor’s degree in Fine Art and over a decade of experience, she is renowned for her artistic approach to design and brand strategy. As the founder of IP Design Studio, Izzy crafts immersive brand experiences that captivate audiences. In leading the Ottawa Design Club, she fosters collaboration among local and global creatives by hosting inspiring events and curating limited-edition, multi-sensorial zine publications. Izzy’s frequent presence on Adobe Live inspires a global audience, where she shares her creative projects and pushes the boundaries of design. Her unwavering passion for elevating the creative landscape leaves a lasting impact on the global design community.
Guest Website- https://www.ip-design.ca/
***Whether you're a business owner, marketer, or simply curious about the sensory magic behind some of your favorite brands, this 6-part mini-series episodes is a must-listen. Tune in to explore the art and science of crafting brand experiences that truly leave a lasting impression. RSVP today and hit that Notification 🔔 to stay informed***
Special Thanks to Today's Speakers & Supporters: Phyllis, Arcui & Heather
Host Details:
Say Hello to Jaison (Brand Identity Designer & Podcaster) @ https://iamjdesigns.co/ or Email me @ iamjdesignsco@gmail.com
Ready to Elevate Your Podcast Brand with Jaison's Podcast Visual Identity Packages, inquire now @ https://iamjdesigns.co/podbrand
#linkedinaudioevent #entrepreneurship #podcast #sensorybranding #brandexperience #multisensorybranding #sensorydesign #fivesenses #sound #touch #taste #smell #visual #marketingstrategy #brandstrategy #emotionalconnection #sensoryexperience #brandinginsights #thebrandingnotebook #brandingminiseries #iamjdesigns #spotifytop30 #brandidentitydesignpodcast #awardwinningpodcast #anchorspotlightawardwinner
© 2022-2023 IamJ Designs Co. All rights reserved.
--- Send in a voice message: https://podcasters.spotify.com/pod/show/thedarksideofentrepreneur/message139 episodes
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Similar to The Dark Side of Entrepreneurship
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
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continue reading
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continue reading
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continue reading
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Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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In each episode of "Goldman Sachs Exchanges," people from the firm share their insights on developments shaping industries, markets and the global economy.
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