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Jarrod Kilway: How to Future-Proof Your Dealership?
Manage episode 443387030 series 3433233
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We’ve all heard it—tech this, AI that—but let me ask you this: If technology has advanced so much in our industry, why are we still stuck selling the same number of cars we did 20 years ago? What’s really holding us back? In this episode, I sit down with Jarrod Kilway, VP of Digital Operations at Casa Automotive Group, to uncover the real reasons dealerships haven’t fully tapped into the potential of today’s tech—and how we can turn it around.
Jarrod is one of those rare leaders who sees beyond just the shiny new tools and asks the critical question: How do we future-proof the dealership? We dive into everything from the overwhelming tech stacks dealers are trying to navigate to the missed opportunities in training and marketing that could be the key to doubling performance.
Together, we’ll explore:
- How dealerships went from manual newspaper ads to real-time pricing updates (and why that shift isn’t enough)
- The untapped potential of AI to solve real problems (not replace people)
- Why we need to rethink our marketing approach if we want to grow beyond the 10-car plateau
- And why the experience—not the car—is the real product we should be selling today
Trust me, you don’t want to miss this one. Jarrod drops some serious knowledge bombs that will have you rethinking how you run your dealership and where we’re heading as an industry.
If you're ready to future-proof your dealership and stay ahead of the curve, this episode is for you. Let’s get into it!
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