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Mastering the Power of Visual Narratives, with Caroline Petersen
Manage episode 381021812 series 3404189
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Ever wondered how visual storytelling can capture your audience's attention in an impactful way? Caroline Petersen, the creative force behind Gallery Design Studio and eShelf, joins Gary Pageau of the Dead Pixels Society to demonstrate the intricacies of this form of marketing. She delves into the power of visual storytelling - a captivating sequence of events that can connect with customers both emotionally and informatively. Filled with real-life examples, Petersen's insights help us understand the significance of maintaining consistency across platforms and how case studies can effectively kick-start your storytelling journey.
Moving forward, we explore the exciting world of AI in creative marketing. Uncover how artificial intelligence can streamline your processes, generate innovative ideas, and elevate your digital campaigns. While infographics can be a great tool, they come with their own set of challenges. We'll guide you on how to leverage them effectively and measure the success of your digital campaigns. Petersen also introduces eShelf, a digital asset management solution designed to streamline creative operations.
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Hosted and produced by Gary Pageau
Edited by Olivia Pageau
Announcer: Erin Manning
Chapters
1. Mastering the Power of Visual Narratives, with Caroline Petersen (00:00:00)
2. Visual Storytelling and Consistency in Marketing (00:00:02)
3. AI in Creative Marketing and Infographics (00:13:12)
4. Innovative Digital Asset Management Solution (00:22:13)
174 episodes
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