The Power of Differentiation and Audacious Leadership with Roy Osing

The Dead Pixels Society podcast

Have an idea or tip? Send us a text!

Are you ready to challenge the status quo and dare to be different in business? Gary Pageau of the Dead Pixels Society sits down with Roy Osing, a seasoned entrepreneur who's trailblazed his way through the Canadian telecom industry, establishing a multi-billion dollar company from scratch over the span of 40 years. Osing's mantra - "be different or be dead" - has been the backbone of his audacious journey, driving him to constantly innovate, creating ripples of value for his customers, and making a name for himself in an aggressively competitive market.
Osing dissects the magic of differentiation through customer experiences. It's not just about selling products, but about offering an experience that customers can't resist while ensuring that you're the only game in town offering it. This discussion is peppered with personal encounters of working with small companies, outlining the significance of differentiation, and the power of prioritizing the customer experience above all else.
Osing also dives into the world of audacious leadership and its role in shaping business strategy. He shares the story of assisting a boat-selling company in crafting a unique statement centered on the desires of its customers. He also touches upon the concept of leadership by serving, and how this seemingly simple idea can pave the way to success in business.
For more information about Osing's work and to join in the conversation, visit https://www.bedifferentorbedead.com/

Energize your sales with Shareme.chat, the proven texting platform.

ShareMe.Chat
ShareMe.Chat platform uses chat-to-text on your website to keep your customers connected and buying!

Mediaclip
Mediaclip strives to continuously enhance the user experience while dramatically increasing revenue.
Buzzsprout - Let's get your podcast launched!
Start for FREE
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Support the Show.

Sign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp.
Contact us at [e-mail]
Visit our LinkedIn group, Photo/Digital Imaging Network, and Facebook group, The Dead Pixels Society.
Leave a review on Apple and Podchaser.
Are you interested in being a guest? Click here for details.
Hosted and produced by Gary Pageau
Edited by Olivia Pageau
Announcer: Erin Manning

Chapters

1. The Power of Differentiation and Audacious Leadership with Roy Osing (00:00:00)

2. Standing Out in Business (00:00:02)

3. Creating Differentiation Through Customer Experience (00:13:50)

4. Creating Unique Strategies and Audacious Leadership (00:18:40)

5. Serve, Lead, Find Target Markets (00:26:08)

6. Shifting Inertia and Making a Difference (00:36:13)