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Ep 5: How to market your product effectively? || Kevin Chan, Director of Product Marketing at HIMSS
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In this episode, I sit down with Kevin Chan, Director of Product Marketing at HIMSS, to discuss the world of product marketing.
Kevin shares his expertise and insights on topics ranging from creating effective product messaging, identifying target audiences, and developing pricing strategies, to measuring campaign success and collaborating with cross-functional teams.
We also delve into the importance of market research, competitive analysis, and the role of storytelling in product marketing.
Kevin Chan: https://www.linkedin.com/in/kchan91/
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