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DESIGNCAST | Rebrands | DGDC

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Manage episode 293282799 series 2878860
Content provided by Graphic Designers Nick Longo and Mikelle Morrison, Graphic Designers Nick Longo, and Mikelle Morrison. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Graphic Designers Nick Longo and Mikelle Morrison, Graphic Designers Nick Longo, and Mikelle Morrison or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

"Most people comment on logo rebrands as if they're judging a diving competition when they should be judging a swimming competition. It's not what kind of splash you make when you hit the water. It's how long you can keep your head above the water." Michael Bierut said it best. We should review logo rebrands differently. Logos need to have a long life, not win points in a discussion. So we decide to take a look at some of the most recent rebrands and discuss them with exactly this perspective in mind.

The gang looks at Burger King, Cadbury, GM, and Kia. We've also included this Companion PDF so you can follow along with our chat. If the link does not work, we have it on our Instagram bio link as well!

Be sure to follow us on Instagram!

The DGDC Podcast

Nick Longo

Mikelle Morrison

Jordan Wilson

  continue reading

163 episodes

Artwork
iconShare
 
Manage episode 293282799 series 2878860
Content provided by Graphic Designers Nick Longo and Mikelle Morrison, Graphic Designers Nick Longo, and Mikelle Morrison. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Graphic Designers Nick Longo and Mikelle Morrison, Graphic Designers Nick Longo, and Mikelle Morrison or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

"Most people comment on logo rebrands as if they're judging a diving competition when they should be judging a swimming competition. It's not what kind of splash you make when you hit the water. It's how long you can keep your head above the water." Michael Bierut said it best. We should review logo rebrands differently. Logos need to have a long life, not win points in a discussion. So we decide to take a look at some of the most recent rebrands and discuss them with exactly this perspective in mind.

The gang looks at Burger King, Cadbury, GM, and Kia. We've also included this Companion PDF so you can follow along with our chat. If the link does not work, we have it on our Instagram bio link as well!

Be sure to follow us on Instagram!

The DGDC Podcast

Nick Longo

Mikelle Morrison

Jordan Wilson

  continue reading

163 episodes

All episodes

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