Building a demand generation engine: The distribution

The Demand Gen Fix

Demand generation is a key element to achieving high growth for your company. And to fuel your revenue growth, you need a solid omni-channel distribution strategy that encompasses three avenues to getting your content in front of your ideal customer profile.
First, create compelling content on your website that allows prospects to dive deeper and engage with your brand. Second, build your audience on managed channels where you have control over the frequency and type of content shared. Finally, tap into relevant third-party channels to expand your reach and build credibility with already established audiences.
Skipping on any of these avenues can undermine your demand generation engine. Join us as we explore the importance of a robust distribution strategy and how it can power up your revenue growth.
[00:00] Show intro

[00:23] Distribution: what it this step and why it’s important

[04:03] What goes into a website

[11:55] Managed channels like social media, podcasts and blogs

[15:15] Leveraging third-party channels to reach established audiences

[21:00] Mistakes people make with the distribution step of building a demand generation engine

[25:00] Key takeaway

[25:45] Outro
The Demand Gen Fix is hosted by Deanna Shimota, CEO of GrowthMode Marketing. Listen to our team of marketing experts and featured guests drop knowledge on how HR tech companies can maximize the success of their marketing for today’s B2B prospects. Learn more at www.growthmodemarketing.com.