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#14: Free Branding Strategies for Professionals
Manage episode 381323058 series 3499373
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Starting a business and don't have the capital to splurge on a designer or marketing agency?
We've got a few tricks and tips to keep your business brand professional without spending hundreds (or thousands) of dollars on a designer or designer programs like Adobe.
- Choose company name and purchase domain
- Set up professional company email accounts on new domain
- Take headshots for team and edit with PFP Maker
- Add headshots to Hubspot email signatures
- Select Canva templates for social channels
- Customize templates with brand colors and fonts
- Appoint team member as brand ambassador
- Create brand guidelines document
- Make templates for stationery, presentations, etc.
- Define target audience and brand voice
- Review all materials to ensure consistent messaging and tone
Remember:
A brand is a product, service or concept that is publicly distinguished from other products, services or concepts so that it can be easily communicated and marketed. A brand is how a company differentiates itself from your brand.
Branding is the process of creating and disseminating the brand name, its qualities and personality. It's the feel a product or service gives you without having the product in your hand. And it's not your logo.
→ Jessica's File Extension Cheat Sheet
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