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Let's Talk About Volkswagen!
Manage episode 244103809 series 2519728
This one’s about: Witty copywriting, faulty car electronics, the role of music in advertising, the smell of crayons, and cars that float. How can a brand redeem itself after a worldwide scandal? Can we forgive a brand when it overdramatizes a crisis it created? Today, Steve, Emily, and Matt discuss Volkswagen’s evolution from the people’s car to a major lifestyle brand.
Resources referenced in this episode:
Doyle Dane Bernbach print ads for Volkswagen
Hosted on Acast. See acast.com/privacy for more information.
22 episodes
Manage episode 244103809 series 2519728
This one’s about: Witty copywriting, faulty car electronics, the role of music in advertising, the smell of crayons, and cars that float. How can a brand redeem itself after a worldwide scandal? Can we forgive a brand when it overdramatizes a crisis it created? Today, Steve, Emily, and Matt discuss Volkswagen’s evolution from the people’s car to a major lifestyle brand.
Resources referenced in this episode:
Doyle Dane Bernbach print ads for Volkswagen
Hosted on Acast. See acast.com/privacy for more information.
22 episodes
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