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Let's Talk About Volkswagen!

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Manage episode 244103809 series 2519728
Content provided by Fifteen4. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Fifteen4 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This one’s about: Witty copywriting, faulty car electronics, the role of music in advertising, the smell of crayons, and cars that float. How can a brand redeem itself after a worldwide scandal? Can we forgive a brand when it overdramatizes a crisis it created? Today, Steve, Emily, and Matt discuss Volkswagen’s evolution from the people’s car to a major lifestyle brand.


Resources referenced in this episode:

Doyle Dane Bernbach print ads for Volkswagen

Floating Beetle VW commercial

Fahrvergnugen VW commercial

Pink Moon commercial

Hello Light VW commercial



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

22 episodes

Artwork
iconShare
 
Manage episode 244103809 series 2519728
Content provided by Fifteen4. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Fifteen4 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This one’s about: Witty copywriting, faulty car electronics, the role of music in advertising, the smell of crayons, and cars that float. How can a brand redeem itself after a worldwide scandal? Can we forgive a brand when it overdramatizes a crisis it created? Today, Steve, Emily, and Matt discuss Volkswagen’s evolution from the people’s car to a major lifestyle brand.


Resources referenced in this episode:

Doyle Dane Bernbach print ads for Volkswagen

Floating Beetle VW commercial

Fahrvergnugen VW commercial

Pink Moon commercial

Hello Light VW commercial



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

22 episodes

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