Long Story Short: Beautiful Brands + Beautiful Messaging

The Design of Experience

This one's about: Why simple is often always better. How we can all lose ourselves in a story. A subscription service for self-improvement. And personalized gastrointestinal care for long-term relief.

When it comes to designing experiences, when is it time to be direct and obvious versus painting the whole, elaborate picture? Can a website be clever and engaging, but also convey what's being offered within a few seconds?

In response to a recent Dr. J.J. Peterson webinar, Matt, Steve, and Emily discuss the brand and marketing messaging we encounter every day, what separates the good brand stories from the not-so-good ones, and wrap-up with a stroll through the digital world of some of the best (and worst) messaging for products being sold today.

Marketing answers the question of what do you do how does it make my life better and how do I get it? Branding answers the question of how does your brand make me feel?

- Dr. J.J. Peterson of Storybrand

Mentioned in this episode:

• Storybrand Webinar: 5 Things Your Website Needs to Grow Sales
• Madefor
• Evens
• Smartling
• kencko

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