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Should all brands pursue tribal devotion?

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Manage episode 265233605 series 2519728
Content provided by Fifteen4. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Fifteen4 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This one’s about: Six hundred dollar heated bidet solutions, the ever-present possibility of overnight disruptions, and the critical moment of becoming interesting and exciting. Why are shared beliefs between brands and customers so important? Should all brands seek to deeply understand why they exist? And what about generic products and boring, mature markets? Today, Steve, Matt, and Emily ask the hard question: should all brands pursue tribal devotion?


Further Reading


What is tribal devotion and why does it matter?


The Design of Experience: The Tribal Devotion Talk



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

22 episodes

Artwork
iconShare
 
Manage episode 265233605 series 2519728
Content provided by Fifteen4. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Fifteen4 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This one’s about: Six hundred dollar heated bidet solutions, the ever-present possibility of overnight disruptions, and the critical moment of becoming interesting and exciting. Why are shared beliefs between brands and customers so important? Should all brands seek to deeply understand why they exist? And what about generic products and boring, mature markets? Today, Steve, Matt, and Emily ask the hard question: should all brands pursue tribal devotion?


Further Reading


What is tribal devotion and why does it matter?


The Design of Experience: The Tribal Devotion Talk



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

22 episodes

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