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Season 6, Episode 6- The Edsel: The Road to Lemonville

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Content provided by Tim Kiska and The Detroit History Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tim Kiska and The Detroit History Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

The Ford Motor Company had momentum going into the mid-1950s: a young Henry Ford II, who inherited the CEO job from his grandfather roughly a decade earlier, was reversing the company’s fortunes. But then, the company laid the biggest egg in automotive history. It introduced the Edsel in 1957. Despite working with the best brains in the country, the project flopped and was scotched in 1960 costing nearly $2.6 billion in present-day dollars. Worse yet, it became a symbol for a badly-designed product. So what happened? Our analysts say the unusual front grille was the least of the problems facing the company.

  continue reading

61 episodes

Artwork
iconShare
 
Manage episode 421664544 series 2489430
Content provided by Tim Kiska and The Detroit History Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tim Kiska and The Detroit History Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

The Ford Motor Company had momentum going into the mid-1950s: a young Henry Ford II, who inherited the CEO job from his grandfather roughly a decade earlier, was reversing the company’s fortunes. But then, the company laid the biggest egg in automotive history. It introduced the Edsel in 1957. Despite working with the best brains in the country, the project flopped and was scotched in 1960 costing nearly $2.6 billion in present-day dollars. Worse yet, it became a symbol for a badly-designed product. So what happened? Our analysts say the unusual front grille was the least of the problems facing the company.

  continue reading

61 episodes

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