Konrad Sanders on Content, ChatGPT, and What it Means for Your Agency

The Digital Agency Growth Podcast

ChatGPT recently took the world by storm, and it seems to be popping up everywhere. With so many tools now available, how is the wide availability of AI generated content going to change the agency space? This week, episode 175 of The Digital Agency Growth Podcast is about content, ChatGPT, and what it means for your agency!

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In this episode of The Digital Agency Growth Podcast, Konrad Sanders shares the importance of having a unified brand voice through all of your agency’s copy, and actionable steps you can take right now to start learning about AI tools.

Konrad Sanders runs a charming team of strategic word-slingers, known as The Creative Copywriter. They’re a fast-growing content strategy and copywriting agency that blend art with science to help bold brands sell more stuff. His mission? To break the boundaries of corporate dullness. And help companies pierce through the noise with ‘real talk’, ‘word science’ and calculated creativity.

In this episode, Dan and Konrad discuss the following:

• Building an agency based on keyword research.
• The Creative Copywriter’s 13 Lenses framework.
• How copywriting has changed over time, and what elements have stayed the same.
• ChatGPT isn’t going to take over copywriting, but could make a good companion tool

Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!

Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/

CONNECT WITH KONRAD SANDERS:

LinkedIn

Website

CONNECT WITH DAN ENGLANDER:

LinkedIn

Sales Schema

LINKS MENTIONED:

Wordtune Spices

Writer

Watch our latest video training, How to Take Charge of Your Agency’s Future Revenue. During this training, you’ll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.

Chapters

1. Konrad Sanders on Content, ChatGPT, and What it Means for Your Agency (00:00:00)

2. Introduction to Konrad. (00:04:33)

3. The 13 lenses are a checklist for copywriting. (00:14:40)

4. How Copywriting has changed over time. (00:22:52)

5. What are some of the triggers in B2B email outreach? (00:28:11)

6. Using marketing to get people to take action. (00:32:15)

7. How chatbots are changing the world of copywriting and why it’s important to embrace it. (00:36:24)

8. The importance of fact-checking your content. (00:40:12)

9. What are some of the AI tools that you’re using? (00:44:52)