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Pixeloute & The Digital Customer Experience
Manage episode 196028165 series 1473383
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In this episode, we speak about what we do at Pixeloute a Digital customer experience consultancy based here in London. Digital Customer Experience is the sum of digital interactions between a customer and a company and the resulting impression that a customer walks away with. Focus on the holistic customer lifecycle, giving equal attention to the way digital and non-digital experiences complement each other and optimizing both. This approach treats DCX as just one part of the overall customer experience strategy. The broad umbrella of customer experience (CX) can cover anything from traditional customer service channels to new digital interfaces that people use to interact with companies. Digital customer experience (DCX) focuses on the latter, including both front-end services and back-office process optimization that ultimately benefits customers. We also talk about trends that organisations have to pay attention to in 2018; 1. Personalisation across multiple touchpoints 2. Building customer relationships and channels
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