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Mastering the Basics: Transformational Marketing Strategies with Founder Natalie Swan | Ep 928
Manage episode 435653503 series 2793542
Content provided by Coruzant Technologies. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Coruzant Technologies or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of The Digital Executive Podcast, host Brian Thomas interviews Natalie Swan, the founder of Swan Associates, a firm specializing in providing fractional CMO support to B2B companies. Natalie shares her journey from early entrepreneurial experiences to building a company that partners with $5 million and up B2B companies, helping them transform their marketing strategies.
She explains how Swan Associates combines strategic marketing with hands-on implementation, making their approach uniquely effective. Natalie emphasizes the importance of focusing on the basics—understanding customers, refining brand messaging, and building strong relationships—over chasing the latest trends. She also discusses the iterative nature of marketing and the importance of data-driven decision-making. This episode is essential listening for B2B leaders looking to elevate their marketing strategies and drive impactful results.
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Manage episode 435653503 series 2793542
Content provided by Coruzant Technologies. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Coruzant Technologies or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of The Digital Executive Podcast, host Brian Thomas interviews Natalie Swan, the founder of Swan Associates, a firm specializing in providing fractional CMO support to B2B companies. Natalie shares her journey from early entrepreneurial experiences to building a company that partners with $5 million and up B2B companies, helping them transform their marketing strategies.
She explains how Swan Associates combines strategic marketing with hands-on implementation, making their approach uniquely effective. Natalie emphasizes the importance of focusing on the basics—understanding customers, refining brand messaging, and building strong relationships—over chasing the latest trends. She also discusses the iterative nature of marketing and the importance of data-driven decision-making. This episode is essential listening for B2B leaders looking to elevate their marketing strategies and drive impactful results.
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