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Revolutionizing Marketing with Geofencing: Insights from Barbara Wardell and Ernesto Cullari | Ep 939
Manage episode 438570484 series 2793542
Content provided by Coruzant Technologies. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Coruzant Technologies or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of The Digital Executive, Brian Thomas interviews Barbara Wardell and Ernesto Cullari, the dynamic duo behind a cutting-edge geofencing ad agency. Barbara, a former specialty medicine marketer, and Ernesto, a trailblazer in data-driven advertising, share how their unique approach is turning industries upside down by driving over 5,000 satellite-verified in-store visits monthly across the U.S., Canada, and Australia.
They delve into the power of geofencing technology, the importance of targeted ads, and the future of location-based advertising. Listen in to discover how geofencing is reshaping the marketing landscape by delivering precise, measurable results while respecting privacy.
970 episodes
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Manage episode 438570484 series 2793542
Content provided by Coruzant Technologies. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Coruzant Technologies or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of The Digital Executive, Brian Thomas interviews Barbara Wardell and Ernesto Cullari, the dynamic duo behind a cutting-edge geofencing ad agency. Barbara, a former specialty medicine marketer, and Ernesto, a trailblazer in data-driven advertising, share how their unique approach is turning industries upside down by driving over 5,000 satellite-verified in-store visits monthly across the U.S., Canada, and Australia.
They delve into the power of geofencing technology, the importance of targeted ads, and the future of location-based advertising. Listen in to discover how geofencing is reshaping the marketing landscape by delivering precise, measurable results while respecting privacy.
970 episodes
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