The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Hot Takes: Influencer Marketing
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Content provided by MIT IDE. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MIT IDE or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Get ready for The Digital Insider bonus series, "Hot Takes" where host Sinan Aral gives a deep dive and his expert opinion on one of the most topical issues of today.
This week it's all about influencer marketing. Who are influencers? How do influencers, well... influence? From celebrities to micro-influencers, politicians and how their campaigns have been (and continue to be) influenced. Sinan breaks down the science behind all these questions and more!
Visit ide.mit.edu/podcast for more.
Follow @sinanaral and @mit_ide on Twitter and @professorsinanand@mit_ideon Instagram.
Please remember to rate us and leave a review - the best way to support the podcast.
14 episodes
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Manage episode 339523020 series 3364421
Content provided by MIT IDE. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MIT IDE or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Get ready for The Digital Insider bonus series, "Hot Takes" where host Sinan Aral gives a deep dive and his expert opinion on one of the most topical issues of today.
This week it's all about influencer marketing. Who are influencers? How do influencers, well... influence? From celebrities to micro-influencers, politicians and how their campaigns have been (and continue to be) influenced. Sinan breaks down the science behind all these questions and more!
Visit ide.mit.edu/podcast for more.
Follow @sinanaral and @mit_ide on Twitter and @professorsinanand@mit_ideon Instagram.
Please remember to rate us and leave a review - the best way to support the podcast.
14 episodes
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Similar to The Digital Insider with Sinan Aral
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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