018: The ABC’s of Mentoring and SEO Marketing: Always Be Creative with Batli Joselevitz

The Digital Marketing Mentor

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Creative Director, SEO lover, photography enthusiast, and creative wanderer, Batli, is here to discuss how her journey through a journalism degree in college and living on both coasts of the United States led her to the technical SEO realm. Through joining university organizations, mentoring younger students, and learning about internet marketing, Batli’s creativity has always been a driving force. Her focus on the leadership traits of her chosen mentors has helped her learn about how she thrives at being a student of life. We promise you’ll learn plenty from her story on The Digital Marketing Mentor.
Episode Highlights:

• Batli’s path to the world of SEO wasn’t a straight and easy one. She got her education in photography and journalism from the University of Texas. She eventually found her way to Optidge where she learned, through trying, that SEO and SEO content were the niche in which she wanted to be.
• The Google Helpful Content Update was being rolled out at the time of our chat with Batli. Google was trying to direct SEO-ers to focus on making content with a people-first mindset, as opposed to an algorithm-first approach. We don’t yet know what the impact will be, but it will likely be good for users and harder for good marketers to be seen as everyone starts making better content.
• Mentorship and being mentored, for Batli, are really more about the personality of the mentor, rather than the technical skills within a given industry or platform. A mentor must lead with empathy and for the mentee to feel like they’re heard. Batli has taken these traits and now uses them as she mentors others.

Episode Links:

• University of Texas Journalism Degree
• The Daily Texan
• UT Fashion Group
• Google Helpful Content Update:
  • https://developers.google.com/search/blog/2022/08/helpful-content-update
  • https://searchengineland.com/google-helpful-content-update-is-now-done-rolling-out-387832
  • https://www.searchenginejournal.com/googles-helpful-content-update-rolls-out-7-things-to-know/462610/

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• Website and Blog: thedmmentor.com
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Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:

• Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
• ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.