038: Self-Taught, SEO Speaker, and Strategist Extraordinaire, Shelly Fagin

The Digital Marketing Mentor

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Shelly Fagin has been in the digital world since she was a young girl playing on her green screen Apple IIGS. After figuring out how to connect to the internet, it was all gas, no breaks to agency work, over 12 years of consulting, SEMRush speaking, managing a team at CreditKarma, to now being the Director of SEO at DigitalOcean. Listen to this episode to learn how her mentors helped teach her confidence, and her curiosity helped her teach herself the skills.

Episode Highlights

• Like many of our guests on The Digital Marketing Mentor, Shelly Fagin’s path to digital marketing was not a straightforward one. She’s a lifelong computer geek who taught herself how to code from books when she began working online while pregnant with her first child. This thirst for knowledge of all things digital led her to an agency job that led her to open her own consulting business, Highly Searched, where she helped her clients for over twelve years. She then found herself at SEMRush as a brand ambassador, and most recently made her mark in the world of leadership with her former role as Director of SEO at Credit Karma and current role as Director of SEO at DigitalOcean.
• Shelly’s mentors, Rae and Melissa, helped instill a sense of confidence in her that inspired her to start speaking at professional events, a piece of her career that has blossomed ever since. As she recently started managing a team, she’s fallen in love with mentoring others. She tends to take a hands-off approach and encourages learning by doing.
• WordPress Evangelist - That’s Shelly Fagin in a nutshell. She will long tout the strength and flexibility of the platform, especially as it pertains to enterprise-level websites. She has a tendency to go light with plugins and strongly encourages those looking to select a dependable hosting provider, like Kinsta or WPHosting.

Episode Links

• LinkedIn
• Twitter/X
• ShellyFagin.com
• Threads
• Instagram
• TikTok

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• Website and Blog: thedmmentor.com
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Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:

• Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
• ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.

Chapters

1. 038: Self-Taught, SEO Speaker, and Strategist Extraordinaire, Shelly Fagin (00:00:00)

2. Mentorship and Marketing With Shelly Fagan (00:00:05)

3. Mentorship and Career Paths (00:10:20)

4. WordPress Economy, Plugins, and AI (00:25:45)