Artwork

Content provided by Alba Prime. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alba Prime or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

011 Paid Advertising

29:35
 
Share
 

Manage episode 310864737 series 3075356
Content provided by Alba Prime. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alba Prime or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Today’s topic is Paid Advertising
We speak with Byron from Pixel Rush Studios:
•Google and machine learning for automated bidding
•Setting up paid ads are easy to do, but doing the actual targeting and getting great results requires a lot more focus and knowledge
•How to determine ROI on paid advertising – lack of conversion data is a real challenge
•How to track how visitors interact with your ads using conversion pixels and attribution modelling
•Starting points for manual bidding
•Quality scores
•Dynamic landing pages
•Tools: Google keyword planner, search term reports, Click Cease, SEM Rush
  continue reading

21 episodes

Artwork
iconShare
 
Manage episode 310864737 series 3075356
Content provided by Alba Prime. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alba Prime or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Today’s topic is Paid Advertising
We speak with Byron from Pixel Rush Studios:
•Google and machine learning for automated bidding
•Setting up paid ads are easy to do, but doing the actual targeting and getting great results requires a lot more focus and knowledge
•How to determine ROI on paid advertising – lack of conversion data is a real challenge
•How to track how visitors interact with your ads using conversion pixels and attribution modelling
•Starting points for manual bidding
•Quality scores
•Dynamic landing pages
•Tools: Google keyword planner, search term reports, Click Cease, SEM Rush
  continue reading

21 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide