We believe that everyone who runs should have a great soundtrack. Not one curated by an algorithm, but one that’s hand-picked by a DJ who runs too. The Runcast with John Richards brings you a dynamic mix of music and inspiration to keep you company and motivate you on your run, no matter what your level.
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Latin America Has 640 Million People. Why Are Fewer Than 5% of Them Paying for Streaming?
Manage episode 221898954 series 2432564
Content provided by Paul Resnikoff and Digital Music News. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paul Resnikoff and Digital Music News or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The number of streaming music subscribers is soaring: according to one report from Futuresource, more than 235 million will be paying for a streaming music service by the end of 2018. But most of those gains are happening in North America and Western Europe, while regions like Latin America, Africa, and the Middle East are seriously lagging behind.
Welcome to the next frontier for the music industry. And everyone wants a potential piece of the 'rest of the world,' including Spotify, Apple Music, YouTube Music, and Deezer.
According to Oscar Castellano, CEO of Americas for Deezer, our guest in this edition of the Digital Music News Podcast, fewer than 4-5 percent of Latin Americans are paying for a streaming music service. But why is that, and what's the strategy for unleashing the power of a music-obsessed population of nearly 650 million people? According to Castellano, there are a lot of tricky problems with this market, but also a lot of interesting ideas for solving them.
31 episodes
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Manage episode 221898954 series 2432564
Content provided by Paul Resnikoff and Digital Music News. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paul Resnikoff and Digital Music News or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The number of streaming music subscribers is soaring: according to one report from Futuresource, more than 235 million will be paying for a streaming music service by the end of 2018. But most of those gains are happening in North America and Western Europe, while regions like Latin America, Africa, and the Middle East are seriously lagging behind.
Welcome to the next frontier for the music industry. And everyone wants a potential piece of the 'rest of the world,' including Spotify, Apple Music, YouTube Music, and Deezer.
According to Oscar Castellano, CEO of Americas for Deezer, our guest in this edition of the Digital Music News Podcast, fewer than 4-5 percent of Latin Americans are paying for a streaming music service. But why is that, and what's the strategy for unleashing the power of a music-obsessed population of nearly 650 million people? According to Castellano, there are a lot of tricky problems with this market, but also a lot of interesting ideas for solving them.
31 episodes
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Similar to The Digital Music News Podcast
We believe that everyone who runs should have a great soundtrack. Not one curated by an algorithm, but one that’s hand-picked by a DJ who runs too. The Runcast with John Richards brings you a dynamic mix of music and inspiration to keep you company and motivate you on your run, no matter what your level.
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continue reading
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…
continue reading
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continue reading
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Barry first found music when he borrowed his sister's record collection when he was about eight and was hooked. When Caroline started it was a new beginning, and he listened to all the stations, but Caroline was his favourite by far. Later he became a singer in a band, then started doing discos when he was 18. He joined Caroline in 1977, touring the country with the Caroline Roadshow for 10 years, having great fun. Barry helped with tender trips and worked on the Ross Revenge in '84 and '85. ...
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continue reading
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