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E6: Small Museum, Big Impact: The Creator Economy Playbook for Underdog Institutions | Nik Wyness
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Warren and Andi talk with Nick Wyness, Head of Marketing at the Tank Museum, and his insights into digital engagement were truly impressive. The Tank Museum has successfully cultivated a vast online community of military history enthusiasts through platforms like YouTube, Facebook, Instagram, and TikTok.
By creating high-quality and informative content, they've fostered trust and credibility, ultimately leading to increased support and donations. Additionally, their strategic use of brand partnerships and e-commerce has been instrumental in monetizing their online presence.
The key takeaway here is that museums and cultural organizations have a significant opportunity to connect with broader audiences and share their unique stories through digital channels.
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