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#39 - Disrupting the Beverage Market, with Yanni Hufnagel
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Creating a new company in the food and beverage space is no small feat. While it’s relatively easy to get started, securing shelf space, managing margins, and outmaneuvering extremely large and resourced incumbents create considerable barriers to entry.
Lemon Perfect has been bucking that trend, having raised over $37M and achieving national distribution in 5 short years. Founder Yanni Hufnagel was in some ways an unlikely first time founder, a former division I college basketball coach with no background in the CPG space. But in this conversation it quickly becomes clear why he’s been able to succeed where so many others have failed. We chat about the origins of Lemon Perfect, how he’s applied his unique skill set to team building and vision casting, how he’s instilled a culture of velocity and relentless execution, and much more.
If you enjoyed the episode, please leave a review! https://kite.link/disruptors-lemonperfect
PODCAST INFO:
Podcast website: https://manifold.group/podcast
Apple Podcasts: https://apple.co/3EbkMEk
Spotify: https://spoti.fi/3nqwNiD
RSS: https://bit.ly/3ntcFw1
Full episodes playlist: https://youtube.com/playlist?list=PLdnqR-lZH65HqCM09dwh6otuU7TArkq8J
Clips playlist: https://youtube.com/playlist?list=PLdnqR-lZH65HrrlaeQZnf1sicFkprjpqk
SOCIAL:
- Sean Johnson on Twitter: https://twitter.com/intentionally
- Sean Johnson on LinkedIn: https://linkedin.com/in/seanjohnson
- Sean Johnson on Instagram: https://www.instagram.com/intentionally_
- Manifold on Twitter: https://twitter.com/manifold_group
- Manifold on LinkedIn: https://www.linkedin.com/m/company/manifold-group
- Manifold on Facebook: https://www.facebook.com/themanifoldgroup
- Manifold on Instagram: https://www.instagram.com/manifold_group/
- Manifold on Medium: https://medium.com/build-better-products
46 episodes
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on February 27, 2024 02:34 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 334781585 series 2451492
Creating a new company in the food and beverage space is no small feat. While it’s relatively easy to get started, securing shelf space, managing margins, and outmaneuvering extremely large and resourced incumbents create considerable barriers to entry.
Lemon Perfect has been bucking that trend, having raised over $37M and achieving national distribution in 5 short years. Founder Yanni Hufnagel was in some ways an unlikely first time founder, a former division I college basketball coach with no background in the CPG space. But in this conversation it quickly becomes clear why he’s been able to succeed where so many others have failed. We chat about the origins of Lemon Perfect, how he’s applied his unique skill set to team building and vision casting, how he’s instilled a culture of velocity and relentless execution, and much more.
If you enjoyed the episode, please leave a review! https://kite.link/disruptors-lemonperfect
PODCAST INFO:
Podcast website: https://manifold.group/podcast
Apple Podcasts: https://apple.co/3EbkMEk
Spotify: https://spoti.fi/3nqwNiD
RSS: https://bit.ly/3ntcFw1
Full episodes playlist: https://youtube.com/playlist?list=PLdnqR-lZH65HqCM09dwh6otuU7TArkq8J
Clips playlist: https://youtube.com/playlist?list=PLdnqR-lZH65HrrlaeQZnf1sicFkprjpqk
SOCIAL:
- Sean Johnson on Twitter: https://twitter.com/intentionally
- Sean Johnson on LinkedIn: https://linkedin.com/in/seanjohnson
- Sean Johnson on Instagram: https://www.instagram.com/intentionally_
- Manifold on Twitter: https://twitter.com/manifold_group
- Manifold on LinkedIn: https://www.linkedin.com/m/company/manifold-group
- Manifold on Facebook: https://www.facebook.com/themanifoldgroup
- Manifold on Instagram: https://www.instagram.com/manifold_group/
- Manifold on Medium: https://medium.com/build-better-products
46 episodes
All episodes
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