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#45 - Building Incumbent-Friendly Marketplaces, with Ben Preston
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The components manufacturing industry is the perfect example of a legacy niche ripe for disruption. But it has some interesting nuances to it, ones that Gearflow has worked hard to understand.
Initially setting out as a two-sided marketplace business leveraging long-tail search to drive distribution, they quickly learned that rather than going around or cutting out the middlemen, they needed to partner with them very closely and solve their problems as well.
Their willingness to listen and adapt worked, and today Gearflow plays an increasingly large role in the space.
In this conversation with Gearflow cofounder Ben Preston, we discuss the origins of Gearflow, what he’s learned about how to stay close to customers and build businesses satisfying multiple constituencies, how he pivoted to use his strength in organic search to drive marketing qualified leads versus sales, and much more.
Learn more about Gearflow here: http://gearflow.com
Follow Ben on LinkedIn: https://www.linkedin.com/in/benpreston1/
If you enjoyed the episode, please leave a review! https://kite.link/disruptors-gearflow
PODCAST INFO:
Podcast website: https://manifold.group/podcast
Apple Podcasts: https://apple.co/3EbkMEk
Spotify: https://spoti.fi/3nqwNiD
RSS: https://bit.ly/3ntcFw1
Full episodes playlist: https://youtube.com/playlist?list=PLdnqR-lZH65HqCM09dwh6otuU7TArkq8J
Clips playlist: https://youtube.com/playlist?list=PLdnqR-lZH65HrrlaeQZnf1sicFkprjpqk
SOCIAL:
- Sean Johnson on Twitter: https://twitter.com/intentionally
- Sean Johnson on LinkedIn: https://linkedin.com/in/seanjohnson
- Sean Johnson on Instagram: https://www.instagram.com/intentionally_
- Manifold on Twitter: https://twitter.com/manifold_group
- Manifold on LinkedIn: https://www.linkedin.com/m/company/manifold-group
- Manifold on Facebook: https://www.facebook.com/themanifoldgroup
- Manifold on Instagram: https://www.instagram.com/manifold_group/
- Manifold on Medium: https://medium.com/build-better-products
46 episodes
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on February 27, 2024 02:34 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 350294106 series 2451492
The components manufacturing industry is the perfect example of a legacy niche ripe for disruption. But it has some interesting nuances to it, ones that Gearflow has worked hard to understand.
Initially setting out as a two-sided marketplace business leveraging long-tail search to drive distribution, they quickly learned that rather than going around or cutting out the middlemen, they needed to partner with them very closely and solve their problems as well.
Their willingness to listen and adapt worked, and today Gearflow plays an increasingly large role in the space.
In this conversation with Gearflow cofounder Ben Preston, we discuss the origins of Gearflow, what he’s learned about how to stay close to customers and build businesses satisfying multiple constituencies, how he pivoted to use his strength in organic search to drive marketing qualified leads versus sales, and much more.
Learn more about Gearflow here: http://gearflow.com
Follow Ben on LinkedIn: https://www.linkedin.com/in/benpreston1/
If you enjoyed the episode, please leave a review! https://kite.link/disruptors-gearflow
PODCAST INFO:
Podcast website: https://manifold.group/podcast
Apple Podcasts: https://apple.co/3EbkMEk
Spotify: https://spoti.fi/3nqwNiD
RSS: https://bit.ly/3ntcFw1
Full episodes playlist: https://youtube.com/playlist?list=PLdnqR-lZH65HqCM09dwh6otuU7TArkq8J
Clips playlist: https://youtube.com/playlist?list=PLdnqR-lZH65HrrlaeQZnf1sicFkprjpqk
SOCIAL:
- Sean Johnson on Twitter: https://twitter.com/intentionally
- Sean Johnson on LinkedIn: https://linkedin.com/in/seanjohnson
- Sean Johnson on Instagram: https://www.instagram.com/intentionally_
- Manifold on Twitter: https://twitter.com/manifold_group
- Manifold on LinkedIn: https://www.linkedin.com/m/company/manifold-group
- Manifold on Facebook: https://www.facebook.com/themanifoldgroup
- Manifold on Instagram: https://www.instagram.com/manifold_group/
- Manifold on Medium: https://medium.com/build-better-products
46 episodes
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