Crypto Marketing Interview with Ty Daniel Smith from Coinbound

The DIVI Crypto Podcast

In today’s episode, Steve is joined by Ty Daniel Smith, the managing director of Coinbound. This podcast uncovers interesting concepts and angles, considering the audience often asks questions about promoting and advertising with a crypto project. Daniel had a techy friend who was generating an application going on digital. While explaining the process, they observed some underlying issues about the exchange and monetary value because it had to be processed, and it would not work with US dollars. It had to be decentralized. So he got involved in a couple of different crypto startups while focusing on sales and marketing status. He was trying to grow several companies and while seeing agencies come into space. They also attempted to apply traditional marketing techniques to a new industry that responds totally differently from a previous business. One of the most significant pieces of what their team has started with was the influencer content creator or key opinion leader. It serves as a marketing style because they found out it was working efficiently. However, there are specific guidelines that the team ought to follow in the marketing industry. For the most part, you need a cryptocurrency certificate; basically, Google's just trying to prove that you're not a scam. According to David, if you want to advertise efficiently and have a more robust Bulletproof marketing plan, you have to establish your channel. Their company created their ad network so that they could announce and launch directly. It is comparable to Google ads and banner ads, onto crypto publishers and sites with a crypto-specific audience. And others exist like that as well, that is more or less profitable work. Currently, the channel is growing, and they got about a dozen sites on platforms. They aim to fill the inventory for all the major publishers.