The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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EP144: News and the Joy of Writing Part 1 - Heather Robert Editor or DM168
Manage episode 356167543 series 2564509
Content provided by Echocast Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Echocast Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week on the Doc and Guru Podcast we chat with veteran journalist and Editor of Daily Maverick 168 on the road increasingly less travelled by journalists and advertisers alike.
After more than 3 decades in journalism, media and innovation project-management Heather’s understanding of the challenges facing news publishers offers a unique insight into the role of newspapers and online news in fixing a broken nation.
If newspaper journalism is a service not just to the people who can afford to pay for a title, but also to the public at large, how do publishers balance this role with the commercial imperative? Many marketers seem to have bought into the mantra that “newspapers are dead” but is it fundamentally nothing more than a content distribution metamorphoses?
Don’t forget to join us for Part 2 of the Doc and Guru podcast tomorrow, with Daily Maverick 168 editor Heather Robertson, as we explore the role of trust in enhancing advertising response in traditional media, and the difference between writing for joy in a printed newspaper or an online news service. Facebook
…
continue reading
After more than 3 decades in journalism, media and innovation project-management Heather’s understanding of the challenges facing news publishers offers a unique insight into the role of newspapers and online news in fixing a broken nation.
If newspaper journalism is a service not just to the people who can afford to pay for a title, but also to the public at large, how do publishers balance this role with the commercial imperative? Many marketers seem to have bought into the mantra that “newspapers are dead” but is it fundamentally nothing more than a content distribution metamorphoses?
Don’t forget to join us for Part 2 of the Doc and Guru podcast tomorrow, with Daily Maverick 168 editor Heather Robertson, as we explore the role of trust in enhancing advertising response in traditional media, and the difference between writing for joy in a printed newspaper or an online news service. Facebook
152 episodes
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Manage episode 356167543 series 2564509
Content provided by Echocast Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Echocast Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week on the Doc and Guru Podcast we chat with veteran journalist and Editor of Daily Maverick 168 on the road increasingly less travelled by journalists and advertisers alike.
After more than 3 decades in journalism, media and innovation project-management Heather’s understanding of the challenges facing news publishers offers a unique insight into the role of newspapers and online news in fixing a broken nation.
If newspaper journalism is a service not just to the people who can afford to pay for a title, but also to the public at large, how do publishers balance this role with the commercial imperative? Many marketers seem to have bought into the mantra that “newspapers are dead” but is it fundamentally nothing more than a content distribution metamorphoses?
Don’t forget to join us for Part 2 of the Doc and Guru podcast tomorrow, with Daily Maverick 168 editor Heather Robertson, as we explore the role of trust in enhancing advertising response in traditional media, and the difference between writing for joy in a printed newspaper or an online news service. Facebook
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continue reading
After more than 3 decades in journalism, media and innovation project-management Heather’s understanding of the challenges facing news publishers offers a unique insight into the role of newspapers and online news in fixing a broken nation.
If newspaper journalism is a service not just to the people who can afford to pay for a title, but also to the public at large, how do publishers balance this role with the commercial imperative? Many marketers seem to have bought into the mantra that “newspapers are dead” but is it fundamentally nothing more than a content distribution metamorphoses?
Don’t forget to join us for Part 2 of the Doc and Guru podcast tomorrow, with Daily Maverick 168 editor Heather Robertson, as we explore the role of trust in enhancing advertising response in traditional media, and the difference between writing for joy in a printed newspaper or an online news service. Facebook
152 episodes
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Similar to The DOC and the GURU
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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