The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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EP149: Cruising in the TV FAST lane with Strini Naicker - to SVOD and beyond!
Manage episode 356167538 series 2564509
Content provided by Echocast Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Echocast Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week the Doc and Guru are in conversation with Strini Naicker - VP Commercial & Content Distribution for Paramount Africa.
Strini’s rich and varied journey from corporate banker, through PBS radio and TV sales management at SABC, to Pan-African content production and distribution provide a unique lens on what it takes to remain relevant and competitive in the media industry. Both as a media sales executive and a media strategist.
In this episode of the Doc and Guru podcast we examine developments in the content distribution and viewing sector, and try to identify the sweet spot between linear TV, BVOD and SVOD.
How should planners balance the cost implications of a strategic approach to building incremental reach, with the marketing procurement focus on gross impressions and the CPM bottom line? In this episode we discuss the importance of a having logical media process to guide media investment, deal-structuring and effective media planning in a multichannel landscape.
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continue reading
Strini’s rich and varied journey from corporate banker, through PBS radio and TV sales management at SABC, to Pan-African content production and distribution provide a unique lens on what it takes to remain relevant and competitive in the media industry. Both as a media sales executive and a media strategist.
In this episode of the Doc and Guru podcast we examine developments in the content distribution and viewing sector, and try to identify the sweet spot between linear TV, BVOD and SVOD.
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Manage episode 356167538 series 2564509
Content provided by Echocast Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Echocast Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week the Doc and Guru are in conversation with Strini Naicker - VP Commercial & Content Distribution for Paramount Africa.
Strini’s rich and varied journey from corporate banker, through PBS radio and TV sales management at SABC, to Pan-African content production and distribution provide a unique lens on what it takes to remain relevant and competitive in the media industry. Both as a media sales executive and a media strategist.
In this episode of the Doc and Guru podcast we examine developments in the content distribution and viewing sector, and try to identify the sweet spot between linear TV, BVOD and SVOD.
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So if you don’t know your AVOD from your EVOD, listen in free to this episode of the #DocAndGuru podcast. Facebook
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Strini’s rich and varied journey from corporate banker, through PBS radio and TV sales management at SABC, to Pan-African content production and distribution provide a unique lens on what it takes to remain relevant and competitive in the media industry. Both as a media sales executive and a media strategist.
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How should planners balance the cost implications of a strategic approach to building incremental reach, with the marketing procurement focus on gross impressions and the CPM bottom line? In this episode we discuss the importance of a having logical media process to guide media investment, deal-structuring and effective media planning in a multichannel landscape.
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Similar to The DOC and the GURU
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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