The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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EP152: Understanding People and Inspiring Growth with Kantar
M4A•Episode home
Manage episode 356167535 series 2564509
Content provided by Echocast Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Echocast Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week on The DOC & The GURU podcast, we chat with Shobhana Ramachandran, the Global Client Director at Kantar in Amsterdam on the use of consumer insights and the growth of brands. So, if you would like to hear about how the world’s leading data, insights and consulting company moves businesses forward, then don’t miss this episode.
In a great discussion, we include topics like performance marketing versus continual brand-building, the Global Sustainability Sector Index that covers 38 sectors across 32 countries, as well as one of the most widespread pieces of insight that Kantar releases every year; BrandZ Top 100 rankings.
It’s a ranking of brands based on brand value – and Kantar’s BrandZ is unique in that it is the only ranking of brands in the world that connects the financial value of brands with consumer attitudes towards these brands. It is the largest brand building platform in the world covering 51 markets, 4.1 million consumer interviews, 500+ categories and > 19000 brands.
We also chat about a very interesting article by one of Shobhana’s colleagues in London, Dr. Nicki Morley, on innovation and brand growth, where brands perceived to be high on Innovation grow 7x faster than competitors.
Also listen to the end of The DOC & The GURU Podcast, where you will hear some very interesting career advice.
#insights #brandgrowth #marketing Facebook
…
continue reading
In a great discussion, we include topics like performance marketing versus continual brand-building, the Global Sustainability Sector Index that covers 38 sectors across 32 countries, as well as one of the most widespread pieces of insight that Kantar releases every year; BrandZ Top 100 rankings.
It’s a ranking of brands based on brand value – and Kantar’s BrandZ is unique in that it is the only ranking of brands in the world that connects the financial value of brands with consumer attitudes towards these brands. It is the largest brand building platform in the world covering 51 markets, 4.1 million consumer interviews, 500+ categories and > 19000 brands.
We also chat about a very interesting article by one of Shobhana’s colleagues in London, Dr. Nicki Morley, on innovation and brand growth, where brands perceived to be high on Innovation grow 7x faster than competitors.
Also listen to the end of The DOC & The GURU Podcast, where you will hear some very interesting career advice.
#insights #brandgrowth #marketing Facebook
152 episodes
M4A•Episode home
Manage episode 356167535 series 2564509
Content provided by Echocast Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Echocast Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week on The DOC & The GURU podcast, we chat with Shobhana Ramachandran, the Global Client Director at Kantar in Amsterdam on the use of consumer insights and the growth of brands. So, if you would like to hear about how the world’s leading data, insights and consulting company moves businesses forward, then don’t miss this episode.
In a great discussion, we include topics like performance marketing versus continual brand-building, the Global Sustainability Sector Index that covers 38 sectors across 32 countries, as well as one of the most widespread pieces of insight that Kantar releases every year; BrandZ Top 100 rankings.
It’s a ranking of brands based on brand value – and Kantar’s BrandZ is unique in that it is the only ranking of brands in the world that connects the financial value of brands with consumer attitudes towards these brands. It is the largest brand building platform in the world covering 51 markets, 4.1 million consumer interviews, 500+ categories and > 19000 brands.
We also chat about a very interesting article by one of Shobhana’s colleagues in London, Dr. Nicki Morley, on innovation and brand growth, where brands perceived to be high on Innovation grow 7x faster than competitors.
Also listen to the end of The DOC & The GURU Podcast, where you will hear some very interesting career advice.
#insights #brandgrowth #marketing Facebook
…
continue reading
In a great discussion, we include topics like performance marketing versus continual brand-building, the Global Sustainability Sector Index that covers 38 sectors across 32 countries, as well as one of the most widespread pieces of insight that Kantar releases every year; BrandZ Top 100 rankings.
It’s a ranking of brands based on brand value – and Kantar’s BrandZ is unique in that it is the only ranking of brands in the world that connects the financial value of brands with consumer attitudes towards these brands. It is the largest brand building platform in the world covering 51 markets, 4.1 million consumer interviews, 500+ categories and > 19000 brands.
We also chat about a very interesting article by one of Shobhana’s colleagues in London, Dr. Nicki Morley, on innovation and brand growth, where brands perceived to be high on Innovation grow 7x faster than competitors.
Also listen to the end of The DOC & The GURU Podcast, where you will hear some very interesting career advice.
#insights #brandgrowth #marketing Facebook
152 episodes
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