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E553: How Your Past Can Affect Decision-Making

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Manage episode 421779454 series 2861849
Content provided by Mike Jackness, Dave Bryant | eCommerce, and Amazon FBA Experts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Jackness, Dave Bryant | eCommerce, and Amazon FBA Experts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Adam Craft, founder of Elevated Craft, joins Mike Jackness on the EcomCrew podcast to discuss his personal journey in building a brand.

Adam shares his approach to product differentiation in a saturated market, and how building a strong brand was the first priority for Adam. This meant that learning the basics of Amazon wasn't his priority. It was all in the hands of agencies.

Eventually, Adam learned about the challenges of relying on agencies and how much better it would be to learn and implement marketing strategies yourself. Adam also shares his experience with using Kickstarter, and how his upbringing impacted his business mindset.

  continue reading

571 episodes

Artwork
iconShare
 
Manage episode 421779454 series 2861849
Content provided by Mike Jackness, Dave Bryant | eCommerce, and Amazon FBA Experts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Jackness, Dave Bryant | eCommerce, and Amazon FBA Experts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Adam Craft, founder of Elevated Craft, joins Mike Jackness on the EcomCrew podcast to discuss his personal journey in building a brand.

Adam shares his approach to product differentiation in a saturated market, and how building a strong brand was the first priority for Adam. This meant that learning the basics of Amazon wasn't his priority. It was all in the hands of agencies.

Eventually, Adam learned about the challenges of relying on agencies and how much better it would be to learn and implement marketing strategies yourself. Adam also shares his experience with using Kickstarter, and how his upbringing impacted his business mindset.

  continue reading

571 episodes

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