Go offline with the Player FM app!
E553: How Your Past Can Affect Decision-Making
Manage episode 421779454 series 2861849
Adam Craft, founder of Elevated Craft, joins Mike Jackness on the EcomCrew podcast to discuss his personal journey in building a brand.
Adam shares his approach to product differentiation in a saturated market, and how building a strong brand was the first priority for Adam. This meant that learning the basics of Amazon wasn't his priority. It was all in the hands of agencies.
Eventually, Adam learned about the challenges of relying on agencies and how much better it would be to learn and implement marketing strategies yourself. Adam also shares his experience with using Kickstarter, and how his upbringing impacted his business mindset.
571 episodes
Manage episode 421779454 series 2861849
Adam Craft, founder of Elevated Craft, joins Mike Jackness on the EcomCrew podcast to discuss his personal journey in building a brand.
Adam shares his approach to product differentiation in a saturated market, and how building a strong brand was the first priority for Adam. This meant that learning the basics of Amazon wasn't his priority. It was all in the hands of agencies.
Eventually, Adam learned about the challenges of relying on agencies and how much better it would be to learn and implement marketing strategies yourself. Adam also shares his experience with using Kickstarter, and how his upbringing impacted his business mindset.
571 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.