Artwork

Content provided by Mike Jackness, Dave Bryant | eCommerce, and Amazon FBA Experts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Jackness, Dave Bryant | eCommerce, and Amazon FBA Experts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

E555: The 5 Biggest SEO Mistakes That Are Killing Your Organic Revenue

31:22
 
Share
 

Manage episode 424096891 series 2861849
Content provided by Mike Jackness, Dave Bryant | eCommerce, and Amazon FBA Experts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Jackness, Dave Bryant | eCommerce, and Amazon FBA Experts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In today's episode, Joshua George shares the 5 biggest SEO-related mistakes that he's noticed after countless discovery calls with ecommerce entrepreneurs made through his agency, ClickSlice. Mike and Joshua also talk about the many SEO challenges that business owners have been facing from recent Google updates.

Joshua George is the founder of ClickSlice, an award-winning SEO agency based in London. He's also a regular speaker who focuses on spreading SEO education.

I've invited him over to the podcast to pick his brain about what the current SEO landscape is shaping up to be, and whether the challenges that I'm personally facing right now are just a symptom of Google's newest core update or if they're a serious issue.

The Big Takeaways
  • Backlinks are the most challenging, but most rewarding factor to contribute to your SEO rankings.
  • There's a hidden opportunity to get your collection pages ranked on Google!
  • Sub-collections and separate URLs for certain categories of products can actually help your SEO rankings.
Timestamps
  • 00:00 - Introduction and Sponsor
  • 01:57 - Joshua's Background and Experience with SEO
  • 03:25 - The Impact of Google Updates on SEO
  • 08:42 - The Importance of Long-Tail Keywords and Transactional Intent
  • 10:08 - The Value of SEO and the Common Mistakes Brands Make
  • 13:19 - Mistake 1: Not Doing Enough Keyword Research
  • 14:17 - Mistake 2: Not Adding Content on Collection Pages
  • 21:24 - Mistake 4: Not Leveraging Blogs Properly
  • 25:35 - Mistake 5: Not Building Quality Backlinks
  • 29:24 - Where to Find ClickSlice and Closing Remarks

Joshua, thank you again for coming on the podcast! It was nice chatting with you, and picking your brain about my SEO challenges. I look forward to meeting you in person soon!

You can find Joshua George through his agency's website, ClickSlice. If you have any inquiries about how you can boost your SEO rankings, book a free discovery call! I highly recommend putting more time and effort into SEO in general. You can also find Joshua George on Twitter, or LinkedIn.

If any listeners would like to have a discussion about this, let me know by emailing us directly at support@ecomcrew.com.

Also, if you have any questions or any topics you’d like us to discuss on the podcast, you can email us directly as well! We would really appreciate it if you would leave us a review on iTunes.

Thanks for listening!

  continue reading

561 episodes

Artwork
iconShare
 
Manage episode 424096891 series 2861849
Content provided by Mike Jackness, Dave Bryant | eCommerce, and Amazon FBA Experts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Jackness, Dave Bryant | eCommerce, and Amazon FBA Experts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In today's episode, Joshua George shares the 5 biggest SEO-related mistakes that he's noticed after countless discovery calls with ecommerce entrepreneurs made through his agency, ClickSlice. Mike and Joshua also talk about the many SEO challenges that business owners have been facing from recent Google updates.

Joshua George is the founder of ClickSlice, an award-winning SEO agency based in London. He's also a regular speaker who focuses on spreading SEO education.

I've invited him over to the podcast to pick his brain about what the current SEO landscape is shaping up to be, and whether the challenges that I'm personally facing right now are just a symptom of Google's newest core update or if they're a serious issue.

The Big Takeaways
  • Backlinks are the most challenging, but most rewarding factor to contribute to your SEO rankings.
  • There's a hidden opportunity to get your collection pages ranked on Google!
  • Sub-collections and separate URLs for certain categories of products can actually help your SEO rankings.
Timestamps
  • 00:00 - Introduction and Sponsor
  • 01:57 - Joshua's Background and Experience with SEO
  • 03:25 - The Impact of Google Updates on SEO
  • 08:42 - The Importance of Long-Tail Keywords and Transactional Intent
  • 10:08 - The Value of SEO and the Common Mistakes Brands Make
  • 13:19 - Mistake 1: Not Doing Enough Keyword Research
  • 14:17 - Mistake 2: Not Adding Content on Collection Pages
  • 21:24 - Mistake 4: Not Leveraging Blogs Properly
  • 25:35 - Mistake 5: Not Building Quality Backlinks
  • 29:24 - Where to Find ClickSlice and Closing Remarks

Joshua, thank you again for coming on the podcast! It was nice chatting with you, and picking your brain about my SEO challenges. I look forward to meeting you in person soon!

You can find Joshua George through his agency's website, ClickSlice. If you have any inquiries about how you can boost your SEO rankings, book a free discovery call! I highly recommend putting more time and effort into SEO in general. You can also find Joshua George on Twitter, or LinkedIn.

If any listeners would like to have a discussion about this, let me know by emailing us directly at support@ecomcrew.com.

Also, if you have any questions or any topics you’d like us to discuss on the podcast, you can email us directly as well! We would really appreciate it if you would leave us a review on iTunes.

Thanks for listening!

  continue reading

561 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide