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Why some eCommerce businesses just don't make it

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Manage episode 407344865 series 3562186
Content provided by Rolland Peter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rolland Peter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, you will discover:

  • The importance of market research in understanding your target audience, competition, and trends.
  • The analogy of starting in e-commerce as akin to a guessing game and the value of focusing on products with demand.
  • Tips for getting the word out about your products, including using social media, collaborating with influencers, and strategic advertising.
  • The significance of defining your brand as the personality of your company and maintaining consistency.
  • The role of exceptional customer service in building connections and creating loyal customers.
  • The importance of identifying and emphasizing your unique selling proposition (USP) to stand out.
  • Common mistakes to avoid in managing an online shop and tips for ongoing improvement.

Join the Facebook community "The eCommerce Coach School" to continue learning and connecting with fellow e-commerce enthusiasts. Remember that mistakes are valuable lessons on your journey to turning dreams into reality. Stay hungry, stay smart, and keep striving for success. See you next time!

  continue reading

117 episodes

Artwork
iconShare
 
Manage episode 407344865 series 3562186
Content provided by Rolland Peter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rolland Peter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, you will discover:

  • The importance of market research in understanding your target audience, competition, and trends.
  • The analogy of starting in e-commerce as akin to a guessing game and the value of focusing on products with demand.
  • Tips for getting the word out about your products, including using social media, collaborating with influencers, and strategic advertising.
  • The significance of defining your brand as the personality of your company and maintaining consistency.
  • The role of exceptional customer service in building connections and creating loyal customers.
  • The importance of identifying and emphasizing your unique selling proposition (USP) to stand out.
  • Common mistakes to avoid in managing an online shop and tips for ongoing improvement.

Join the Facebook community "The eCommerce Coach School" to continue learning and connecting with fellow e-commerce enthusiasts. Remember that mistakes are valuable lessons on your journey to turning dreams into reality. Stay hungry, stay smart, and keep striving for success. See you next time!

  continue reading

117 episodes

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