Daniel Scrivner of Flow

The Effective Founder

Today, I’m talking with , the CEO of which makes modern task and project management software for teams. Before Flow, he was the Head of Design at Square and has worked for brands like Apple, Nike, Disney, and Target. The project management space is one of the most competitive out there and Flow has stood out by taking an opinionated stance on what they will and won't build and avoiding bloat. You want to continue improving your product but you also don’t want to fall into the trap of adding feature after feature because it’s what customers are asking for. Finding the right balance is crucial to growing your company, but it’s also incredibly hard. In our chat today, Daniel shares his approach to product and design and how that helps Flow strike the right balance. As every corner of SaaS gets more and more competitive, your product development process becomes increasingly important not just to thrive but to survive. Regardless of what your process looks like today, this is an episode you don’t want to miss.