81: Brennan Dunn on Growing Your Startup with Smart Personalization

The Effective Founder

Content provided by Andy Baldacci. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andy Baldacci or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

6y ago 44:04

MP3•Episode home

Archived series ("Inactive feed" status)

When? This feed was archived on May 10, 2023 00:16 (12M ago). Last successful fetch was on March 05, 2023 09:30 (1y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Today, I’m talking with , the Co-Founder of , a SaaS startup that makes it easy to capture more sales without driving more traffic by speaking directly to the person reading your website. If your sales person made the exact same pitch to every single prospect, you’d probably fire them, right? So why do you let your website do it? If somebody is already on your email list, why are you asking again for their email address on an opt-in? If you know what industry a prospect is in, why are you showing them testimonials from unrelated companies? The simple answer is because personalization is hard and requires enterprise-grade (and cost) tools or significant development. With RightMessage, Brennan aims to change that. In our chat, Brennan shares why personalization is so valuable, how valuable it has been to some of his early customers, and how you can get similar results without rethinking your entire marketing strategy. This is a masterclass on personalization that you don’t want to miss.

162 episodes

#Tech Startups #Marketing #Entrepreneurship #Growth #Sales #Smallbusiness #Andy Baldacci #Business #Entrepreneur #SaaS #Startup