84: Andrew Warner on How to Generate More Leads with Chat Bots

The Effective Founder

Today, I’m talking with Andrew Warner, the Founder of Mixergy, where the ambitious learn from a mix of experienced mentors through interviews and courses, and most recently the Founder of BotAcademy.com, a site built to teach marketers how to generate more leads and close sales with chat bots. Andrew was one of the pioneers of the internet startup scene, building and eventually selling a $30 million a year business with his younger brother. Not only does he have hands-on experience, but through Mixergy he has interviewed thousands of other founders and his startup insights are practically unmatched. This was a fun but intimidating interview for me because if you’ve ever listened to any of Andrew’s interviews, and if you haven’t you should immediately, then you know he doesn’t hold back. Today’s interview on chat bots was no different. In our talk, Andrew shares what it is about chat bots that has him so excited, how they fit into the traditional sales funnel, and how you can quickly test the waters with your own chat bot. If you’re like me and think chat bots are more hype than substance, then this is an interview you don’t want to miss.