Building a Brand in the Digital Age

The Elevate Media Podcast

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Ever wondered how an idea transforms into a successful product on the shelves of major retailers? Join us for an exciting chat with Tim Swindle, a seasoned entrepreneur who shares his remarkable journey from a teenage golf instructor to a prominent figure in the toy and game industry. Tim underscores the importance of action over mere ideas, sharing invaluable advice from his experience with a successful Kickstarter campaign for the game Utter Nonsense. You'll gain insights into the significance of creating prototypes, testing markets early, and overcoming self-doubt to take decisive entrepreneurial steps.
Imagine hitting a modest Kickstarter goal, only to have your product picked up by Target and stocked in all 1700 stores! That's precisely what happened with Tim's game, and he’s here to share how passion and digital tools like Shopify and Amazon can turn a project into a nationwide sensation. We discuss the strategic use of social media influencers to build product awareness and the inspiration behind creating a game kit during the COVID lockdowns that capitalized on the viral trend of trick shot videos. It’s a testament to how the digital age has leveled the playing field for aspiring entrepreneurs.
Tim also delves into the nitty-gritty of influencer marketing, from personalized outreach to effective compensation structures. Learn how to connect with influencers to promote your product effectively and build a robust brand presence. We discuss the launch of Paddle Smash, a new game blending elements of pickleball and spikeball, and how leveraging current trends can lead to success. Discover how increasing your "luck surface area" can open unexpected doors, like an unsolicited PR effort that led to a key connection with a Target buyer. This episode is packed with practical advice and inspiring stories, making it a must-listen for anyone looking to elevate their brand.

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This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.

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Chapters

1. Building a Brand in the Digital Age (00:00:00)

2. [Ad] How to Start a Podcast Guide: The Complete Guide (00:11:05)

3. (Cont.) How to Use Online Trends to Create Hit Products with Tim Swindle (00:11:46)