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[Operator Stories] Razaq Ahmed (Cowrywise) on revolutionising retail investing in Nigeria, playing the volume game, and using social media as an engagement tactic
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On this episode Pat sits down with Razaq Ahmed, Co-Founder and CEO of Nigerian Fintech Cowrywise, that is all but revolutionising the retail investment space in the country providing access to investment products to millions of young Nigerians.
You will learn about:
- Razaq's journey into the world of startups and founding Cowrywise after a stint at Investment Banking
- The particularities of building a retail investing business in an emerging market such as Nigeria
- How to acquire users effectively and at scale leveraging gamification and social media
- How to play the volume game successful and add complimentary products to the mix
You can find Razaq on LinkedIn here.
Chapters
1. [Operator Stories] Razaq Ahmed (Cowrywise) on revolutionising retail investing in Nigeria, playing the volume game, and using social media as an engagement tactic (00:00:00)
2. Razaq's journey into the world of entrepreneurship (00:02:29)
3. Laying the land: What does the investment space look like in Nigeria (00:06:05)
4. Who are Cowrywise's customers? (00:17:42)
5. How to play the volume game (00:24:35)
6. What is next for the company (00:32:46)
7. Fast Speed Round (00:36:17)
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