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#83 The father of modern branding | Interview with David Aaker
Manage episode 320734814 series 3234015
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David Aaker is a recognized authority on branding. He has developed several recognizable concepts and has received numerous awards for his contributions to the science of marketing. He is a professor, serves as Vice Chairman at Prophet, a global growth consultancy and has written and published 18 books as well as hundreds of articles around this topic.
In our conversation we talk about why he is considered “The father of modern branding”, his work at Prophet, a company founded by a former student of David and his perception of branding formed over the last 40 years of his career. For him branding is not only a tactical thing but an asset for a long term strategy to achieve brand loyalty, communicate the brand vision and improve brand equity.
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Thomas Reck is the Founder & CEO of Insight Consulting and an expert when it comes to CEO-Personal-Branding. Together with his team, he builds personal brands for CEO's, Startup Founders and Consulting Partners to attract more target clients, build an impactful personal brand with a strong why and become the #1 Thought Leader in their industry (like Elon, Donald and Bill).
LinkedIn: https://www.linkedin.com/in/thomas-reck/
Insight Consulting: https://www.insights.consulting/main
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