[15] BRUCE FELDMAN M.D: Good medicine is thinking but great medicine is thinking beyond the obvious.

The Entrepreneur Next Door 🏡

A successful doctor with medical director-level lucrative positions is asked a life-changing question by his boss: "Bruce, why are you doing this job? You're excited when you talk about people that are getting screwed by the system. You only seem to care about the patient?"
For a long time, Bruce's stated goal was to change the way we deliver healthcare in this country. But, after twenty years of trying to execute his goal, he felt too distant from patients. The entire process was broken, and he realized that he wouldn't be able to make an impact within the current system.
And the rest, as they say, is history. Bruce leaves the glamour of executive positions and dives into entrepreneurship.
Dr. Feldman goes into private practice where the funding comes directly from the patient (not insurance), and as a doctor, he was able to develop a close relationship with the patient - Concierge-stye, or as Bruce marketed his practice, My Personal Doc - a practice where the patient pays for services and insurance isn't typically involved. A one-on-one service where he can actually control the outcome.
Bruce differentiates his practice by getting outside of conventional medicine (treating the symptoms, not the underlying cause) to actually try to figure out why a patient didn't feel well.
Bruce expands his knowledge base into non-traditional medicine and finds out that it often provides clues to underlying causes.
At this point, Bruce gives us quick education and explains why ignoring non-traditional medicine comes at the expense of patients' well-being and positive long-term outcomes.