[55] Level Up Your Marketing Game: Play To Win With Smart Bets!

The Entrepreneur Next Door 🏡

This podcast is for you if you're an entrepreneur or a small business owner, especially a SaaS founder. This is a raw and honest discussion about marketing. Justyna Ciecierska-Göçeryan (Justi) and I rant about common mistakes by Saas founders and small business owners and the proven ways to get more out of marketing.
When you start a business, you may experience growth at first, but eventually, you reach a point where you cannot grow any further. Justi refers to this as "going from zero to one and getting stuck there." This applies to startups and established businesses, with the only difference being the revenue level at which they plateau.
For Justi, marketing is simple - focus on basics, spend a lot of time on (a term we all take for granted) The Ideal Buyer, and then match the buyer to what makes your solution better and different.
Justi's message to founders or established business owners is straightforward: there are no shortcuts to launching and growing a business. Copying or stealing someone else's unicorn solutions that promise unbelievable growth is an excuse for not doing the hard work required to build a successful business.
Other highlights from our discussion on marketing and growth:
☛ What is strategy?
☛ What is the Marketing Waiting Room?
☛ Why collaboration between marketing and sales is critical for growth
☛ What do you do when your head of marketing s@*#s?
☛ The challenge of proving marketing ROI: "Show me the data."
☛ How do you answer, "We tried it, but it didn't work."
☛ How should Solopreneurs use LinkedIn to grow their business
☛ Scaling a business vs. growing a business
☛ The future of marketing
Connect with Justi on LinkedIn:
https://www.linkedin.com/in/justyna-ciecierska/